Our Story

As Indians, our love language is food
When you visit someone’s home, the purest form of love they offer is a plate full of handmade, home-grown food. That simple truth is where Khetihar was born.

Descendants of farmers, each one of us in the Singh Parivaar is a Khetihar at heart. When the LNG man of India retired and returned to his roots, quite literally, he knew one thing for sure: the food and the stories of the land he grew up with had to be shared.

As his children, we grew up on bhaat, dal, गुड़ (jaggery), never realizing how special it truly was, until friends pointed it out. That’s when we decided to share this food, and these memories, with our chosen family.

Working closely with local khetihars, we discovered just how rich our land and its stories really are. This realization became the first step toward creating a farm-fresh brand rooted in honesty, tradition, and care.

Generations of khetihars have worked this land, producing the tastiest food while sharing anecdotes of their grandparents working alongside ours. Today, they work with us, and this bond inspired us to build something that helps them grow too.

Khetihar is not just a name, it’s a feeling.

It’s the highest compliment we can give to the farmers and workers who care for our ancestral land, passed down through generations, and the legacy we hope to leave for generations to come.

Welcome to the Khetihar Family!